Who are we?
Hello:) I'm Alex, founder of LE-BOBÚ. I guess if you're here it's because you want to know more about LE-BOBÚ. Make yourself comfortable, let's get started...
I've always liked fashion, when I was little I used to play dress up with my parents' clothes and when I was older (don't do this at home, please) I started to fix my own clothes with a silicone gun (yes, you read that right) I had no idea how to sew, but I did know how I wanted to express myself with my clothes.
My parents, after having loaded my entire wardrobe, decided to give me my first sewing machine (probably the gift that has marked me the most).
I started taking sewing classes with the ladies in my neighbourhood. I went with my friends' grandmothers (I was below the average age of the "club"). It was amazing. I started to connect with the power of fashion to express yourself. I started to really dress the way I wanted to, without any brand or trend deciding for me. It helped me gain self-confidence and become more aware that my actions have consequences.
This encouraged me to learn more about the textile industry and, I was shocked by the bitter reality. At that time I was very naive, and I was not aware of all that buying fast fashion entailed. At that time, I stopped shopping radically, I was angry with myself and with the whole world, because I couldn't understand that we allowed these things. I started to evangelise (give the badge...) to everyone around me. I was bitter, I felt alone fighting against a way of doing things that was much bigger than me.
I understood that this was not the way and I decided to transform all this anger into something of value. I understood that for change to be real and lasting, it has to be enjoyable, positive and empowering.
I love the business world, I have a degree in Business Administration and I have been trained in agile methodologies. I tied things together, and I clearly saw where I could add value.
So I embarked on the adventure of LE-BOBÚ, the fashion brand for all those people who love to play with their style, have fun with their clothes and do it in a sustainable way!
Now that we know each other a little better, welcome to this fantastic universe of fashion and sustainability. I just want to tell you to enjoy yourself and that I'm here for everything you need.